Know the Differences When Integrating Marketing Automation with SugarCRM

An at-a-glance comparison between Act-On’s Integration with Sugar vs. Hubspot and Marketo.

Integration Feature

Sugar + Act-On Sugar + Hubspot Sugar + Marketo
Bi-Directional leads and contact data sync check mark check mark check mark
One-way sync of accounts and opportunities check mark check mark check mark
Hot Prospects automated lead prioritization check mark x mark x mark
Marketing timeline on leads and contact view check mark check mark x mark
Send email from leads and contacts view check mark x mark x mark
Website prospector available to sales check mark x mark x mark
Advanced CRM Mapping (Custom record data sync) check mark x mark x mark
Sync with target and target lists check mark x mark x mark
Integration done in <1 hr with little/no IT help check mark x mark x mark (days/weeks)

Key Areas Where Act-On Outperforms Hubspot

  • Inbound Support
  • Lead capture
  • Lead management (scoring, nurturing, routing)
  • Tighter Integration to CRM systems
  • Overall strategy (product and breadth of vision)
  • Support for large scale environments
  • Customer contact & data management
  • Dynamic content personalization and offer management
  • Campaign development
  • Reporting, analytics and alerting

Key Areas Where Act-On Outperforms Marketo

  • Advanced CRM Mapping
  • Sending emails from leads and contact view
  • Marketing timelines on leads and contact view
  • Hot Prospects automated by lead prioritization
  • One-way sync of accounts and opportunities
  • Bi-Directional leads and contact data sync

Act-On Ranked As a Leader

Act-On Named a Visionary in the Gartner Magic Quadrant for CRM Lead Management for 2018

Act-On is a Visionary in Gartner’s Magic Quadrant, based on its stand-alone lead management application, client and revenue growth, industry vision and value-based pricing. Download the research and learn why.

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Act-On’s Product Vision Supports the Future of Marketing

Act-On’s vision provides an added layer of intelligence for marketers, allowing them to predict, adapt, and respond to the way each customer wants to be engaged so that you can deliver more precise, more personalized engagement paths for your buyers and customers.

Integrations with CRM and key marketing technology

Act-On provides five native CRM integrations in addition to custom packages, making it easy for you to create that end-to-end solution. In addition, we are committed to further expanding our martech integrations library with the newest technologies.

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Act-On Meets the Needs of Growing Companies

Growing companies have unique needs for their marketing automation platform, and that’s where Act-On is focused when we partner with you. Everything from our product development roadmap, security requirements, to contract flexibility, we’ve got your back. We aren’t distracted by freemium offerings targeted at small businesses focused on staying small.

Act-On Enables Customer Lifecycle Marketing

It’s no longer about inbound vs. outbound. Marketers need a comprehensive marketing automation platform that supports their key goals at every stage – from brand to demand to expand – for true end-to-end lifecycle marketing.

Act-On’s Pricing is Focused on the Value You Receive

Act-On supports a unique pricing model, unlike Hubspot and other vendors who often price based on total database size. Act-On focuses our pricing on when we drive value for you, which is when your contacts actually engage.

Superior Time-to-Value and Support

All Act-On customers receive a named onboarding manager to ensure you see value from your investment quickly. In addition to ongoing access to training and support services for the lifetime of our relationship.

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