Know the Differences When Integrating Marketing Automation with SugarCRM

An at-a-glance comparison between SugarCRM Marketing Automation Integrations 

Integration Feature

 Sugar Market Sugar + Act-On Sugar + Hubspot Sugar + Marketo
Bi-Directional leads and contact data sync check mark check mark check mark check mark
Two-way sync of accounts and opportunities check mark check mark check mark check mark
Hot Prospects automated lead prioritization check mark check mark check mark x mark
Marketing timeline on leads and contact view check mark check mark check mark x mark
Send email from leads and contacts view check mark check mark check mark x mark
Website prospector available to sales check mark check mark check mark x mark
Advanced CRM Mapping (Custom record data sync) check mark x mark check mark x mark
Sync with target and target lists check mark check mark check mark x mark
Integration done in <1 hr with little/no IT help x mark x mark x mark x mark (days/weeks)
Advanced Analytics + CX Integration check mark x mark check mark x mark

Key Areas Where Sugar Market Outperform Hubspot

  • Inbound Support
  • Lead capture
  • Lead management (scoring, nurturing, routing)
  • Tighter Integration to CRM systems
  • Overall strategy (product and breadth of vision)
  • Support for large scale environments
  • Customer contact & data management
  • Dynamic content personalization and offer management
  • Campaign development
  • Reporting, analytics and alerting

Key Areas Where Sugar Market Outperforms Marketo

  • Advanced CRM Mapping
  • Sending emails from leads and contact view
  • Marketing timelines on leads and contact view
  • Hot Prospects automated by lead prioritization
  • One-way sync of accounts and opportunities
  • Bi-Directional leads and contact data sync

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