Why is SEO important?
Executing successful SEO is one of the most impactful things you can do for your website. When you’re publishing keyword-targeted content, you’re attracting more qualified leads to your pages, which ultimately leads to better conversion rates.
You need to account for three major types of SEO:
- On-page SEO
A keyword strategy comes into play with this type. You can make sure you’re using your keywords via best practices by showing a search engine’s algorithms that you’re an authority in the page content’s topic. - Technical SEO
This type also focuses on your website, but it concentrates on the non-content aspects of it. Site speed, mobile-friendliness, security, indexing can all affect your SEO. - Off-site SEO
This type involves building a reputation and becoming an authority in the topics you’re targeting. So a link-building strategy comes into play here. When other sites have links to your site on them (either through writing a guest blog or referencing your products/solutions), you’re showing search engines that other resources trust your brand and opinions.
To run a well-rounded SEO strategy, all three types are equally important.
Regarding SEO, the best way to determine the success of your website involves an SEO audit, which identifies the areas where you thrive and the ones where you need improvement.
Since Google and other search engines continuously change their algorithms, keeping up with trends can be taxing. But no worries. You can partner with FayeBSG, and we’ll audit your site on your behalf. The SEO audit process takes about two weeks total.
FayeBSG’s SEO Audit includes:
- Current rankings
- Benchmark analysis (including traffic observations, user behavior, and other key components to establish a benchmark)
- Keyword analysis
- Competitor analysis
- A complete analysis of various factors that contribute to SEO (on-page, off-page, and technical)
- An action plan for content, indexing, and links that will improve SEO
- A presentation of findings and an explanation of next steps
