What is CRM?

What is CRM and what does it do?

CRM stands for Customer Relationship Management, it refer to a program to manage customer information. CRM software such as SugarCRM does much more than manage vital information, CRM software also provides the means to track and manage all aspects of a relationship between a prospect through the sales cycle, nurture these relationships, track progress and statistics and so much more.

Director of Development and Channel at SugarCRM, Greg Goldstein joins in the discussion about what CRM is, what it does, why it is needed and why the worlds fastest growing cloud based CRM solution SugarCRM is the perfect solution.