SWOT Assessment: Sugar CRM v7

OVUM names sugar a leading CRM

The latest release of SugarCRM’s flagship product gives users new tools to build extraordinary customer relationships. Read an in-depth analysis of SugarCRM’s enhanced ability to help companies execute their customer-facing initiatives from Ovum, a leading technology research firm

“SugarCRM has addressed two common barriers for broader adoption. The first of these is price, which is often an impediment to broader deployment, and the second is poor user experience that prevents wholehearted adoption.”
– Jeremy Cox, Ovum SWOT Assessment