Total CRM: Bringing MA, SFA and CRM Together

Never before have businesses had access to precision-targeted software for managing customer data. While these specialized tools aim to revolutionize everything from sales data and marketing insights to customer management and reporting, they often fail to pull this vital information together in a way that benefits the entire organization. What happens when these solutions — Sales Force Automation and Marketing Automation — become fully integrated into a true Customer Relationship Management platform?
In this white paper, we learn what it takes to create a ‘Total CRM’ solution.