Measuring Sales Success: Companies Activities vs. Motion in CRM

There’s more to improving the performance of your sales organization than simply tracking calls and counting closed deals. To see the full picture, you need the ability to measure the motion of every opportunity, observing the movements — and the bottlenecks — in your sales pipeline.
In this white paper, we’ll explain the differences between sales activities and sales motions, and examine how to track both in your CRM.