CRM+ERP Integration

CRM (customer relationship management) is the front-office system of a business, since it holds all of its information on customers. Meanwhile, ERP (enterprise resource planning) is the back-office system, with information on accounting and order management.
To improve efficiency and realize the goal of a 360-degree customer view, it’s vital for companies to connect their CRM and ERP programs.
In this white paper, we examine the benefits of integrating CRM and ERP, and we discuss the data points a company should carry from one program to another.