Putting the i in CRM E-Book
THE POWER OF CRM FOR THE INDIVIDUAL
Customer relationship management software has been used by organizations of all types and sizes for more than 20 years. However, few have managed to tap into the true potential of CRM by empowering the individual.
When organizations deploy a CRM system that is designed with individuals in mind, both internal users and external customers win. Employees become more productive when they gain access to more insightful business data. In addition, this more personalized approach to CRM can lead to increased customer satisfaction because customers feel like they are being treated as valued individuals with unique requirements. And when the CRM system is priced so that every customer-facing employee can now have access, these benefits are significantly magnified.
“Customer relationship management (CRM) software has been used by organizations of all types and sizes for over 20 years. However, few have managed to tap into the true potential of CRM.”