Customer Relationship Management Software

For The Promotional Products and Advertising Speciality Industries
Your Comprehensive Customer Engagement Strategy

Sellers and Manufacturers: Challenge the Competition with Customer Intelligence

In such a competitive market, advertising specialty distributors, suppliers and decorators need tools and training to out-perform and out-service the competition. A Customer Relationship Management platform empowers your employees with the right information at the right time to seamlessly guide your customers through every phase of their journey, improving business efficiency, performance and customer satisfaction.

By providing a way to track an end-to-end customer experience, CRM enables sellers and manufacturers in the advertising specialty and promotional products industries with the necessary tools to maintain consistent revenue growth. Modern CRM solutions such as Sugar address every touchpoint in your customers journey from discovery to purchase. Sugar empowers your entire sales organization with increased data quality, enhanced sales productivity, and more predictable revenue pipelines. Click here to view a case study to learn how one organization used Sugar to triple the size of their branded promotional products initiatives.

Why Sugar for Promotional Products and Advertising Speciality

Sugar is commonly known as the most flexible CRM platform on the market, with comprehensive tracking, rapid deployment, easy customization and advanced reporting. Management and tracking modules can be customized to report on inventory levels, calls and activity by sales reps, entertainment expenses, lead tracking, opportunity management and quote creation modules to name a few.

Sugar turns your customer service and sales strategy on its head by combining all customer business processes into a centralized customer platform, which lets you sell, service and support your customers and your customer’s customer. Successful CRM use is not only about features and functions or internal efficiencies. It’s about better serving and supporting customers during their engagement journey. That’s where the Modern CRM comes in to play, and where you’ll challenge your competition with the best customer intelligence on the market—yours.

What is Sugar?

Customer relationship management software has been used by organizations of all types and sizes for more than 20 years. However, few have managed to tap into the true potential of CRM. At its simplest, Sugar is a CRM platform that allows organizations to manage business relationships and the data and information associated with them. With Sugar, you can store customer and prospect contact information, accounts, leads and sales opportunities in one central location, ideally in the cloud so the information is accessible in a secure location and in real time.

Sugar has multiple deployment options, meaning you have alternatives when it comes to CRM deployment for your organization. You can have SugarCRM host and mange your application in the cloud or you can create a public cloud through a hosting service. With the increasing need for privacy, Sugar’s hosting flexibility allows you to put your CRM behind a firewall, ensuring the safety of your vulnerable information. As your business expands, you can change your deployment to meet your business requirements, your geographic presence, and your budget. Since Sugar always gives you control over your data, you’ll never be forced to keep your data in a single cloud location.

And with Sugar’s Mobile Application, you can keep in touch with your customers from any location, make calls and view your log activity within the app.

Modern CRM Means an Integrated CRM

When you integrate software, you’re bringing software and people together. You see fewer errors, greater productivity, faster access to data, streamlined operations and happy people. FayeBSG software integrations bring together the power of a customer relationship management platform with Accounting, ERP, Cloud Storage, Marketing Automation, and a variety of other types of software.

In addition to creating some of the most popular Sugar integrations in the industry, FayeBSG also provides software consulting, project management, training, custom reporting, data migration and installation. If you have business software already in place and you’d like to integrate them with a CRM, we can help with that.

Shareable Collateral

Share The CRM Benefits for Promotional Products and Advertising Speciality Industries with your team.

Click to Download