Marketing Marketing Automation Best Practices

How to Define and Measure the ROI of Content Marketing

Apr 21 2021 BY Jennifer Karpus-Romain

Today’s marketers are practically drowning in customer data. Every modern marketing solution provides tools... Read More

FayeBSG

Faye Business Systems Group – The Customers They Are A-Changin’

Apr 15 2021 BY Jennifer Karpus-Romain

In 2020, companies experienced unexpected and unprecedented changes in customer behavior. Due to the... Read More

Best Practices Business Tips & Tricks CRM Software

Getting the Best Results From Your CRM Reports

Apr 13 2021 BY Jennifer Karpus-Romain

Growing a company isn’t just a matter of making a great product or hiring... Read More

CX Technology

How to Use SMS Messaging to Improve the Customer Experience

Apr 07 2021 BY Jennifer Karpus-Romain

Whenever anyone asks me what the first step of marketing is, I always say,... Read More

Marketing Marketing Automation Technology

5 Tips for Reducing Email Bounce Rate

Apr 01 2021 BY Jennifer Karpus-Romain

The most effective and reliable marketing tool your business has is its email list.... Read More

CX Zendesk Marketing Technology

Two Ways to Build Authenticity and Better Serve Customers with AI

Mar 26 2021 BY Jennifer Karpus-Romain

One of the biggest misconceptions about artificial intelligence (AI) is that it is swapping... Read More

Technology Best Practices Business

7 Tips for Not Getting Stagnant with Employee Satisfaction a Year into the Pandemic

Mar 23 2021 BY Jennifer Karpus-Romain

It may be years until we fully understand the impact of the COVID-19 pandemic,... Read More

CX Transportation

5 Benefits of CX for Transportation and Logistics Companies

Mar 19 2021 BY Jennifer Karpus-Romain

For many transportation companies, gaining and retaining customers is a huge deal. Once a... Read More

CX Zendesk Technology

Where are Customer Service and Support Leaders Spending In 2021?

Mar 16 2021 BY Jennifer Karpus-Romain

There’s no question that the COVID-19 pandemic had a profound — and largely disastrous... Read More

CX Zendesk Technology

Using Technology to Overcome Support Hurdles in CPG and Retail

Mar 11 2021 BY Jennifer Karpus-Romain

Even before the massive disruptions that resulted from the COVID-19 pandemic, big things were... Read More

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