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Key Areas Where Act-On Outperformed Hubspot

  • Inbound Support
  • Lead capture
  • Lead management (scoring, nurturing, routing)
  • Integration to CRM systems
  • Overall strategy (product and breadth of vision)
  • Support for large scale environments
  • Customer contact & data management
  • Dynamic content personalization and offer management
  • Campaign development
  • Reporting, analytics and alerting
  • Magic Quadrant for CRM Lead Management

    Act-On Ranked As a Leader

    Act-On Named a Visionary in the Gartner Magic Quadrant for CRM Lead Management for 2017

    Act-On is a Visionary in Gartner's Magic Quadrant, based on its stand-alone lead management application, client and revenue growth, industry vision and value-based pricing. Download the research and learn why.

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    Act-On’s Product Vision Supports the Future of Marketing

    Act-On’s vision provides an added layer of intelligence for marketers, allowing them to predict, adapt, and respond to the way each customer wants to be engaged so that you can deliver more precise, more personalized engagement paths for your buyers and customers.

    Integrations with CRM and key marketing technology

    Act-On provides five native CRM integrations in addition to custom packages, making it easy for you to create that end-to-end solution. In addition, we are committed to further expanding our martech integrations library with the newest technologies.

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    Download Forrestor Wave Report

    Act-On Meets the Needs of Growing Companies

    Growing companies have unique needs for their marketing automation platform, and that’s where Act-On is focused when we partner with you. Everything from our product development roadmap, security requirements, to contract flexibility, we’ve got your back. We aren’t distracted by freemium offerings targeted at small businesses focused on staying small.

    Act-On Enables Customer Lifecycle Marketing

    It’s no longer about inbound vs. outbound. Marketers need a comprehensive marketing automation platform that supports their key goals at every stage – from brand to demand to expand – for true end-to-end lifecycle marketing.

    Act-On’s Pricing is Focused on the Value You Receive

    Act-On supports a unique pricing model, unlike Hubspot and other vendors who often price based on total database size. Act-On focuses our pricing on when we drive value for you, which is when your contacts actually engage.

    Superior Time-to-Value and Support

    All Act-On customers receive a named onboarding manager to ensure you see value from your investment quickly. In addition to ongoing access to training and support services for the lifetime of our relationship.

    Key Considerations

    Act-OnHubspot
    Is it an easy to use platform?check markcheck mark
    What is the company’s product focus and strategic vision?Best of breed MAP & Open EcosystemLightweight CRM, MAP and CMS features
    Are advanced social marketing and reporting features available?check markBasic social only
    Does it integrate with my CRM?check markSalesforce and Hubspot only
    Will it support effective account-based marketing (ABM)?check markx mark
    Does it support multiple scoring models?check markx mark
    Does it easily connect with my BI/reporting tools?check markx mark
    Are customer lifecycle marketing strategies supported with product features and training?check markInbound-centric
    Is pricing based on the value you’re receiving? I.e., only contacts you engage with each month.check markAll contacts (unengaged + engaged)

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    Facts

    Companies that invest in marketing automation see a 70% faster sales cycle and a 54% improvement in terms of quotas achieved.

    [Bulldog Solutions]

    84% of today’s top-performing companies use or intend to deploy marketing automation (between 2012 and 2015 if the latter is true).

    [Gleanster Research]

    Users of marketing automation platforms enjoy a 50% higher conversion rate of initial marketing responses to qualified leads than their traditional counterparts.

    [Aberdeen Research Group]

    63% of respondents in a survey of marketers pointed to goal-setting and measurability as the chief drivers of value in marketing automation.

    [Gleanster]

    77% of the CMOs serving today’s biggest companies cite increases in revenue as the most compelling benefit of/reason for marketing automation.

    [Gleanster]


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