Act-On Named a Visionary in the Gartner Magic Quadrant for CRM Lead Management for 2017
Act-On is a Visionary in Gartner's Magic Quadrant, based on its stand-alone lead management application, client and revenue growth, industry vision and value-based pricing. Download the research and learn why.
Act-On’s vision provides an added layer of intelligence for marketers, allowing them to predict, adapt, and respond to the way each customer wants to be engaged so that you can deliver more precise, more personalized engagement paths for your buyers and customers.
Act-On provides five native CRM integrations in addition to custom packages, making it easy for you to create that end-to-end solution. In addition, we are committed to further expanding our martech integrations library with the newest technologies.
Growing companies have unique needs for their marketing automation platform, and that’s where Act-On is focused when we partner with you. Everything from our product development roadmap, security requirements, to contract flexibility, we’ve got your back. We aren’t distracted by freemium offerings targeted at small businesses focused on staying small.
It’s no longer about inbound vs. outbound. Marketers need a comprehensive marketing automation platform that supports their key goals at every stage – from brand to demand to expand – for true end-to-end lifecycle marketing.
Act-On supports a unique pricing model, unlike Hubspot and other vendors who often price based on total database size. Act-On focuses our pricing on when we drive value for you, which is when your contacts actually engage.
All Act-On customers receive a named onboarding manager to ensure you see value from your investment quickly. In addition to ongoing access to training and support services for the lifetime of our relationship.
|Is it an easy to use platform?|
|What is the company’s product focus and strategic vision?||Best of breed MAP & Open Ecosystem||Lightweight CRM, MAP and CMS features|
|Are advanced social marketing and reporting features available?||Basic social only|
|Does it integrate with my CRM?||Salesforce and Hubspot only|
|Will it support effective account-based marketing (ABM)?|
|Does it support multiple scoring models?|
|Does it easily connect with my BI/reporting tools?|
|Are customer lifecycle marketing strategies supported with product features and training?||Inbound-centric|
|Is pricing based on the value you’re receiving? I.e., only contacts you engage with each month.||All contacts (unengaged + engaged)|
Companies that invest in marketing automation see a 70% faster sales cycle and a 54% improvement in terms of quotas achieved.
84% of today’s top-performing companies use or intend to deploy marketing automation (between 2012 and 2015 if the latter is true).
Users of marketing automation platforms enjoy a 50% higher conversion rate of initial marketing responses to qualified leads than their traditional counterparts.
63% of respondents in a survey of marketers pointed to goal-setting and measurability as the chief drivers of value in marketing automation.
77% of the CMOs serving today’s biggest companies cite increases in revenue as the most compelling benefit of/reason for marketing automation.