5 Simple Tips to Boost Your Social Media Presence
When I first started working in social media marketing, it was new and different. Early adopters were able to enjoy a new landscape. For a while, organic growth was easy, and there wasn’t a pay-to-play atmosphere. But the landscape has changed.
Often, the best social media strategies require a two-pronged approach. These two prongs are organic posts and advertisements.
An ad is a great way to highlight a specific campaign, showcase a piece of content, or run a follower campaign. Sometimes, marketers forget that paid social media is only one piece of your strategy. Once you get followers, what are they seeing? While ads can get you views and downloads, what are people coming back for? How are people finding your channels in the first place?
Here are 5 simple tips to organically boost your social media presence:
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Highlight Social Media on Your Website
This tip sounds simple, right? Nevertheless, it’s surprising to discover how many companies don’t have social media buttons on their sites. Social media is a great way to stay engaged with your audience. Then you can regularly have two-way conversations. But how do they find your page if you don’t make it easily accessible?
On the flipside, I’ve seen companies who have inactive pages linked to their websites. Recently, I came across a company who still had a Google+ button in the “follow us” section of their site. Since Google+ is no longer active, having a link to it makes this company look out of touch.
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Post Curated Content
One of the biggest mistakes I see on social media is the “we, we, we” culture of a platform. “This is what we do.” “This is how we do it.” “Check out this new thing we did.”
That’s how traditional advertising works when creating ads for industry publications or television. But social media is different. Social media is a conversation.
Don’t exclusively share content about your company. Instead, share what’s going on in your industry. You can depict yourself as a thought leader by posting content that’s for and about your audience. Then they’ll be more inclined to listen to you when you run promotions.
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Ask for Input
I like Twitter because it’s easy to search for a keyword; you can instantly get all kinds of information. I go to LinkedIn when I’m looking for trending articles from my network, and I follow influencers on this platform when I want to find out what’s going on in my industry. Facebook is great for seeing ways companies participate in their local communities.
Your audience may be different on all your social media channels. The most direct way to find out what they want is to ask them.
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Be Consistent
There are so many social media sites out there, and some companies want to jump on all of them. The more channels you have, the more visibility you have, right? Possibly.
Social media marketing is a commitment. Maybe you open an account on every new platform, just to give them all up a few months later. That’s a lot of inactivity.
The first step of social media success is engagement. If you’re not actively participating on a site, there’s no reason to be on it.
A better strategy involves only choosing the sites you can actively post on. It’s not enough to be on a site; you have to participate on it.
If you can’t commit your time, consider outsourcing your social media efforts.
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Have Personality
Social media is a great way to promote the activities of your company and have one-on-one conversations with your customers and prospects. But it’s also a fantastic way to have a little fun.
Do you have employees who do awesome work? Great. Post a team member of the month on your social channels. This practice will highlight the humanity behind the brand.
See a funny meme about your industry? Share it (as long as it’s not inappropriate). If you have a balance between useful articles and comical elements, it will give you a well-rounded approach to social media.
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