3 Ways Outsourcing Services Help Your Bottom Line
Whether you’re falling behind in your marketing, need to better organize your administrative tasks, or have no IT or accounting specialist, you may be frantically trying to keep up with demand. But there is an easier solution.
Sometimes, companies shy away from outsourcing services because they want to keep everything in-house. You’re the best at what you do, and you want to keep it that way.
But here’s the thing: Even if you’re the best manufacturer, healthcare provider, or logistics firm out there, you may still need a little help from other experts in their field. Not only can you take advantage of their expertise and remove items from your to-do list, your business could actually save money.
Here are three reasons to outsource services:
Your team is overwhelmed.
Everyone gets frustrated at work when they have too much to do. But there’s a difference between working late for a short amount of time because of a big project and not seeing a light at the end of the tunnel.
Many times, the tasks you could easily outsource are the secondary tasks of one of your employees. Maybe you have a sales rep who’s good at writing, so you have them producing blogs. Or a highly organized project manager gets tasked with administrative work.
When your team is overworked, they don’t produce their best work. In fact, they may be sluggish, unmotivated, and confused about their role.
Plus, it’s important to be creative and find new ways to reach your audience. When employees get bogged down by menial tasks, they don’t produce fresh ideas.
Outsourcing provides your team with relief, as well as a fresh pair of eyes.
Lack of expertise
A team of great utility players can take you a long way—but maybe not far enough. By being a jack of all trades, you can get by, but you won’t necessarily excel as much as you could.
For instance, if you have a small marketing team, you can still produce a marketing strategy and implement parts of it. But do you have a dedicated content writer who can create and implement a content strategy by conducting interviews with industry experts and producing blogs, email content, and white papers?
After the content is written, is someone leading the drive to repurpose it and find new ways to distribute it to your audience? Do you have a search engine optimization (SEO) expert on staff who can make sure you’re getting the most juice from your content by staying up-to-date on all the latest trends and algorithm changes?
While marketing is just one area where you can outsource services, it’s a good one. There are so many different facets to marketing that it can be hard to keep up with all the trends.
Maybe your marketing team is small, or you don’t have one at all. Or you don’t have experts in one area of marketing, such as SEO. If so, outsourcing to an industry expert is a good idea.
Time efficiency with low overhead costs
Your team is overworked and overwhelmed. Maybe it’s time to consider hiring a new person. But you know it’s just not in the budget right now. You’re stuck between a rock and a hard place, right? Wrong.
By outsourcing work, you can bring in expertise, reduce your team’s workload, and get the specific services you need without the overhead cost.
Here’s an example: A medical center has added mental health services to its practice.
As it ramps up this service to its patients, it needs to figure out the balance between offering the service and having full-time licensed therapists on staff. It decides to bring in therapists who are looking to add another location in their practice. That way, they’re there for a set number of hours each week. But they aren’t there waiting for patients all day every day.
So now you’ve taken care of the actual service to patients. But what about everything else that comes with it?
To showcase its new services, the medical center needs new marketing collateral, and it needs to update its website and brochures to include mental health. Since it wants to make sure it starts ranking in search engines for mental health, it needs to produce new, SEO-friendly content for its website.
Adding a new service also means updating the medical center’s CRM to include the new offerings, as this system holds all its patient information and scheduling forms. And there may be an influx of new patients coming into the medical center, which could create more administrative work.
These tasks are all running concurrently, and they need to get as soon as possible. What will the medical center do?
Here’s the way outsourcing can help:
-Hire a marketing services agency with mental health expertise (or individuals for each task, if need be). They can write new content, produce brochures, and create an SEO strategy.
-Bring in CRM/CX specialists with healthcare expertise to ensure new offerings are seamlessly integrating the new offerings into the fold (without disrupting patient satisfaction).
-Outsource basic administrative tasks to an HR/administrative agency. Then you can free up your team to handle your highest-priority tasks and keep them in-house.
By outsourcing services, you can move faster and be more cost-efficient. For the medical center to achieve their goals without outsourcing some services, they would have to wait until their current staff has the time to get through all the tasks (and hope they have the knowledge and expertise they need to complete them). Or they would have to hire new team members.
When you hire new staff, you have to pay the overhead costs for bringing them onboard and take the time to train them in the procedures of every aspect of your company. Then you need to figure out if there’s other work for them to do after this initial project is complete.
By outsourcing services, you can get the support you need in the timeframe you need. This strategy also allows you to focus on what you do best, instead of getting tied down in marketing or other tasks.
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