SugarCRM Releases Salesfusion for Google Ads
SugarCRM recently announced the release of Salesfusion for Google Ads, marking a strategic partnership with Google® that will allow customers to create, manage, optimize and track paid search advertising from within the platform. The integration will simplify Google paid search complexities by allowing customers to launch campaigns quickly and directly from within Salesfusion.
Using powerful machine learning for optimizations, users will benefit from executing conversion-driven campaigns with automated bidding, empowering small to mid-sized marketing teams to grow their business without relying on a third-party agency or in-house expertise. The Ads feature is available to all Salesfusion users and will allow marketers to drive more qualified traffic to their websites—and ultimately drive more revenue.
“Search advertising is a fundamental component to any marketer’s inbound marketing program to engage potential customers during the research phase of the buyer’s journey,” said Logan Henderson, general manager of marketing automation at SugarCRM. “The average business earns $2 for every $1 spent on search advertising and can boost brand awareness by as much of 80 percent. “We know this can be a pain point for our customers, and as B2B industry innovators focused on tools that marketers need most, we put effective paid search marketing success within reach for small marketing teams.”
The release of Salesfusion for Google Ads is another step forward for Salesfusion on its mission to provide the modern marketer with the innovative functionality they need in a solution built to work for them. Aside from the new integration allowing paid search advertising, Salesfusion recently announced its acquisition by SugarCRM, a strategic union with a lightning focus on the next generation of customer experience innovation.
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