Why Retailers Should Use SMS
SMS is projected to be the fastest growing marketing channel by 2020, with 48.7 million consumers receiving SMS business messages and mobile phone users grow to over five billion worldwide.
Gaining strategic momentum in the CRM space, CRM users now have the option to have an integrated SMS to CRM strategy, which allows users to send and receive texts directly from SugarCRM. But why (and how) should retailers use SMS for outreach?
We sycned up with our partner Ytel to do a bit of research on why retailers should be using SMS for their outreach. Here’s what we found.
Shopping will never go out of style, so retailers of all types should prioritize communicating with their audience, regardless of the season. Here are a few ways retailers can utilize SMS to get more shoppers in the store or on your website.
1. Fast communication
Having a flash sale or down to your last few sizes in a popular item? Sending a quick SMS out to your audience is an effective way to encourage people to buy!
You can also include:
– Links to shop
– Discount codes
– Carousel images of different items to shop
– Send receipts post-purchase and more!
These, among many others, make the experience that much more convenient for shoppers. SMS opens doors for more sales and at the same time boosts your branding and exposure because you’re speaking directly to your customer, in the palm of their hand.
2. Improve customer experience
Whether you handle customer service issues via SMS, offer text as an option to escalate issues, or simply offer a Contact Us phone number where customers can text if they prefer it over calling – any of these avenues are a fantastic way to show your customers you care because you’re listening. If you’re a smaller brick and mortar, you can text enable your landline so your staff can chat with customers and prospects while in the store.
3. Send coupons and alerts
While some people are completely overwhelmed by the promotions tab in their email account — promotional content on smartphones is different. For one, you can easily delete a promotional text and never think about it again.
Users can also unsubscribe easily (if you’re sending messages compliantly, of course!) if they’d like to opt out from receiving any more communication with you. Urgent updates on a current sale? Quick info that can’t wait? SMS is the way to go.
4. Trial and Error
Any time we adopt new technology, product, or service – there’s a learning curve involved. SMS is quick and actionable, and it allows you to make mistakes quickly and learn from them even quicker. You will learn fast what your audience responds to and what they ignore, what brings them in the stores and what gets you opt-outs. Don’t be afraid to test strategies and ideas and see what happens – the sky is the limit and every business will see different results. Find your sweet spot!
~via Adam Johnson from, Ytel
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