I’ve Seen the Future of Marketing and There are Aliens Involved
Today I saw the future of marketing and I think an alien is involved. That may or may not be true (the alien part), however I did see the future of marketing today and it’s my obligation to share that vision with you.
It turns out that Act-On is somewhat quietly rolling out features inside their marketing automation platform around listening. Yes, listening.
The technology is called Adaptive Journeys and in short, when used, the Adaptive Journeys tool develops a customized experience for your audience based on how they interact with all your other digital content. A simple example is recommending email open times based on historical interactions.
Check out our recent webcast below and let me know what you think. Alien learning, out.