The Future of Marketing

adaptive journeys (1)

I’ve Seen the Future of Marketing and There are Aliens Involved

Today I saw the future of marketing and I think an alien is involved. That may or may not be true (the alien part), however I did see the future of marketing today and it’s my obligation to share that vision with you.

It turns out that Act-On is somewhat quietly rolling out features inside their marketing automation platform around listening. Yes, listening.

The technology is called Adaptive Journeys and in short, when used, the Adaptive Journeys tool develops a customized experience for your audience based on how they interact with all your other digital content. A simple example is recommending email open times based on historical interactions.

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Check out our recent webcast below and let me know what you think. Alien learning, out.