CRM Vendors and the Race to the Bottom
There are a myriad of new CRM vendors coming out of the woodworks. It’s to be expected, as CRM is forecasted to be a $36 Billion Market by 2017. Because CRM software is so complex, in addition to the overflow of vendors, this overwhelms purchasers and often results in vendors racing to the bottom to compete on price. If there are 50 CRM vendors all claiming to have the same bells and whistles, it’s tough for a non-CRM expert to make a purchase on functionality and requirements. This usually leads to buying based on price.
Because of this evolution of CRM software, vendors are getting increasingly better at making their demos look flashy with all of the bells and whistles, and the functionality eventually falls short. If you’re looking for a simple contact manager, then the low end CRM’s might work. However, as businesses scale and requirements become more complex, it can be more expensive migrating to a scalable CRM than it would have been to just purchase it in the first place.
As a SugarCRM elite partner, we receive inquiries every day from companies using CRM’s like Zoho, Insightly, Infusionsoft, Highrise, etc. who are looking to switch to something more scalable and robust. They have attractive demo’s, attractive pricing, but they don’t have mature ecosystems and have major pitfalls in functionality.
How do you differentiate the CRM’s racing to the bottom vs. the best of breed CRM’s? Here are a few tips:
These are just a few of the things to consider when selecting a CRM Vendor. The reason we love SugarCRM so much is we can tailor SugarCRM to any specific business needs with the tools Sugar provides. Are you struggling finding a CRM solution? Don’t hesitate to reach out to FayeBSG, and we can help guide you through the process.
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