Marketing Automation Bootcamp

Splash - Act-On-MA For Real World Header - v1 - Faye
On April 15th we presented a Phase 1 marketing automation bootcamp where we covered Act-On Software and their Marketing Automation Platform. We’ve been doing these bootcamps over the past few months but we wanted to take a moment to share one with you. Typically we do these bootcamps in three phases.

Phase 1 Bootcamp:

  • What is Marketing Automation?
  • Who is using Marketing Automation?
  • What is Act-On?
  • How does Act-On provide value for a CRM?
  • Phase 2 Bootcamp:

  • Brief recap of our Phase 1 session
  • Deeper dive into Act-On capabilities and functionality, including such topics as:
  • CRM Integration
  • How to turn your website into a lead generating machine
  • How to track a leads path through your website
  • How Marketing Automation makes your life easier
  • How to empower your sale and marketing team
  • Inbound and outbound marketing capabilities
  • Email marketing capabilities
  • Landing page creation and functionality
  • Website visitor tracking and how to convert anonymous visitors into known visitors
  • Phase 3 Bootcamp:

  • Brief recaps of Phase 1 and Phase 2 sessions
  • On-boarding with Act-On, what the new customer journey is like upon becoming a new Act-On client
  • What type of support do you get
  • How long does it take to get up and running
  • What resources are out there and where to find them
  • Below you’ll find a recording of our Phase 1 Marketing Automation Bootcamp from April 15, 2015.

    Click here if you are interested in learning more about Act-On.

    Click here to register for our upcoming Marketing Automation Bootcamps.