The short answer to this question is: you and your employees. A slightly longer answer would talk about how your employees in marketing, sales, and customer service could gain advantages from CRM software which would, in turn, provide benefits for you and your business. Customer relationship management software is for everyone at your business because it can help your teams work more efficiently on their own, as well as letting them work together more easily.
CRM software is for your marketing team:
Your marketing team can use a CRM program to create, execute, and analyze marketing campaigns. They can keep track of various campaigns in real time while making sure they are consistent with your company’s brand. Once a campaign is completed, your marketing team can analyze the data to figure out what worked and what did not, and then easily replicate the campaign. Any leads that have been found can be segmented based on sales objectives and ensure that they receive the proper follow up. Which leads to the next point…
CRM software is for your sales team:
With the right customer management relationship solution your sales team can make sure that contact lists stay clean by avoiding duplicate entries and can modify their sales dashboard so they only see the information that they need to. As mentioned above, the sales team can view the opportunities that have been passed to them from the marketing team where sales can view all relevant information about the opportunity or account. The ability to monitor the info about the relationship with the customer, your sales team can convert sales more easily. Once the sales have been converted, your customer service team will become more important for the new customer.
CRM software is for your customer service team:
If a customer needs help with a problem, your customer service team can use CRM software to better service them. One of the most useful features of a CRM program for your customer service team is the ability see all of a customer’s support history, so they can know about any problems that have already occurred and have an idea about how to fix any current problems. Customer service would also be able to track common bugs that have been discovered so problems can be identified and resolutions determined. With that knowledge in hand, your customer service team could more easily prioritize customer problems they needed to fix.
CRM software is for you:
Perhaps most importantly, CRM software is for you and can help you run your business. There are clear benefits for your individual teams, but they can also use the CRM to share information between themselves, so you don’t have to worry about transferring info from one team to another. You can also ensure that your teams are collaborating, by checking in on what is being shared, and maybe even collaborating yourself. The same system that lets your teams collaborate will let you check in on their progress so you can stay appraised of everything that is happening in your company. CRM software can just make it easier for you to run your business more smoothly.