Why Choose SugarCRM over Salesforce?

People pick SugarCRM over Salesforce principally because it’s open, flexible and intuitive. Being on a shared multi-tenant SaaS platform limits Salesforce’s ability to evolve the base platform because any change affects everyone. And it affects everyone immediately.

The new Sugar 6 release has a web 2.0 look and feel and is very easy to understand. It’s also very proficient allowing the sales rep to do most activities in one click.

Below are 13 quick facts to consider when deciding which is the right CRM solution for your organisation:

Reason 13 – Deploy Anywhere

Salesforce.com

  • Salesforce cloud
SugarCRM

  • Customer cloud
  • Sugar cloud
  • Partner cloud
  • Public cloud

This matters to you because: Choice always matter and You keep Control

Reason 12 – Customizations and Integrations

Salesforce.com

  • Proprietary language; force.com
  • Arbitrary limitations & hidden fees
  • SOAP API
SugarCRM

  • Common language; PHP
  • No limitations or hidden fees
  • SOAP and REST API
  • SugarLogic

This matters to you because: Greater flexibility, Bigger options and More control

Reason 11 – Open

Salesforce.com

  • Closed environment
  • Stuck on salesforce island
SugarCRM

  • Open environment
  • Code level access
  • Open source
  • Audit capabilities
  • CE has over 7M downloads

This matters to you because: Control over your destiny and More value

Reason 10 – More Value

Salesforce.com

  • 5 editions (levels)
  • Upgrade to the next level to unlock more features and value
SugarCRM

  • Integrated Marketing engine
  • Sugar Mobile is more flexible
  • Sugar Professional has more features than level 1, 2 or 3

This matters to you because: You deserve to be treated as a customer, not a number

Reason 9 – No penalty for Success

Salesforce.com

  • Penalizes your CRM success
  • Arbitrary limits
SugarCRM

  • Sugar grows with you
  • No penalty for greater value
  • Sugar Professional is equivalent to salesforce Enterprise

This matters to you because: Customer success should never equate to an upsell opportunity

Reason 8 – Flexible

Salesforce.com

  • “flexible” on their terms
  • Notoriously difficult to work with
  • Integrations are controlled through the AppExchange
SugarCRM

  • Works the way YOU work
  • Customers love Sugar
  • Integrations are open and available to all customers and partners

This matters to you because: Options are key, No vendor lock in

Reason 7 – Your Data is Yours

Salesforce.com

  • .csv backup is not usable format
  • No ODBC support
  • Weekly backups are $$$
SugarCRM

  • Full relational database backup
  • ODBC support
  • Weekly backups are free

This matters to you because: Your data is yours, You should have control, anytime, all the time

Reason 6 – Configurations

Salesforce.com

  • Configurations by admin
  • Configuration limitations
SugarCRM

  • Configurations by end user
  • No configuration limitations
  • Easy SocialCRM configuration

This matters to you because: you have More flexibility and Greater control

Reason 5 – Intuitive

Salesforce.com

  • 10 year old design
  • Focus on chatter not on sales
  • Unnecessarily complex
SugarCRM

  • The best user experience
  • Common web 2.0 UI
  • End users customisation

This matters to you because: Your people can focus on your customers, not on data entry, and you achieve Better end user adoption

Reason 4 – Social CRM

Salesforce.com

  • Social CRM is about customers
  • Chatter is internal collaboration
  • Radian6 is not Social CRM but monitoring of social media
SugarCRM

  • Activity streams
  • LinkedIn, Twitter & Facebook
  • Customer and social collaboration
  • Box.net, GoToMeeting, Google Docs, LotusLive, Qontext and WebEx

This matters to you because: It’s all about customers…

Reason 3 – Sales Intelligence

Salesforce.com

  • Jigsaw only
  • Premium service
SugarCRM

  • InsideView, Jigsaw, Hoovers
  • Included in the subscription

This matters to you because: Better informed sales staff = Greater revenue opportunities

Reason 2 – Mobile CRM

Salesforce.com

  • BlackBerry, iPhone, Windows
  • Need to Learn Development
  • full mobile solution is expensive
SugarCRM

  • Android, BlackBerry, iPad & iPhone
  • Much better PIM integration
  • No learning mobile development
  • Included in the subscriptions

This matters to you because: Mobile CRM is critical to most customers

Reason 1 – Affordable

Salesforce.com

  • Upsell to Enterprise edition
  • $125/user/month
  • Customers in EU, AUS, Japan pay a 45% premium (~$180)
SugarCRM

  • More value for your money
  • $30/user/month

This matters to you because: Cost always matters

Download PDF version of 13 reasons why