Sage is evolving its brand strategy to build a strong master brand that will enable a superior customer experience. This strategy will include renaming many of our core product offerings under the Sage 50, Sage 100, Sage 300, and Sage 500 banners, which will simplify solutions that are the right fit for your business.
Dennis Frahmann, EVP of marketing at Sage, states in his interview with Forbes “it makes undeniable business—and marketing—sense to do away with those and streamline the branding, making the Sage brand as recognized and well-regarded stateside as it is globally”.
See the interview below.
Find the answers to here to Frequently Asked Questions About the Sage Brand Changes