Today, approximately 700 million people use the Internet. In 1994, we literally had to walk into the bank and wait in a queue to check balances, or wait for a statement to arrive in the mail and we still had to lick a stamp to send mail. If you had a computer, you discovered a new way to this cool, new thing called the World Wide Web.
Brian Halligan from HubSpot wrote an interesting article discussing four internet-caused business transformations that disproportionately benefit small businesses that are prepared to leverage them.
1. Increasing Market “Efficiency”
2. On the internet, no one knows you’re a small-business.
3. Changing Nature of Business Shopping
4. Changes In Knowledge Creation & Retrieval
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