B2B social media is not something that you turn on, set, and forget.
With a variety of different forums, which continually change and develop. The question is… How do you use social media? and how do your customers and prospects interact with social media as they become more comfortable using it?
Social media has become the driving force for content distribution. With companies not only having a presence on the social media scene, but also utilizing it to propel their presence.
Social media can be used to:
- Increase your company’s trustworthiness and goodwill
- Lead generation
- Engage with customers
- Generating traffic to your site
- Increase ROI
- Access customer feedback
- Announce new products or services
- Discover your customers’ preferences
Download this social media study conducted by the Center for Marketing at the University of Massachusetts Dartmouth on the use of social media in Fortune 500 companies.
The majority of companies studied found social media – such as blogging, social networking and online video – to be successful.