An Introduction to CRM

You’ve probably heard the term Customer Relationship Management (CRM)—but what exactly does it mean?  At a high level, CRM systems make life easier and help companies interact with their customers.  CRM itself is a discipline that centers around building better customer relationships.  In this white paper by the CRM Outsiders, you’ll find an overview of CRM, the benefits it provides, and tips for creating a pathway toward adoption (which many times is the most critical part).