An Introduction to CRM
You’ve probably heard the term Customer Relationship Management (CRM)—but what exactly does it mean? At a high level, CRM systems make life easier and help companies interact with their customers. CRM itself is a discipline that centers around building better customer relationships. In this white paper by the CRM Outsiders, you’ll find an overview of CRM, the benefits it provides, and tips for creating a pathway toward adoption (which many times is the most critical part).
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