The Social CRM Playbook

Social CRM is the response of businesses to the advent of social media and the eager adoption of the new communications channels by B2B and B2C buyers alike. When socializing with CRM (like SugarCRM) it creates a new environment for customer conversations, a new opportunity to learn about customers, and a new opportunity to engage, build peer-to-peer relationships and strengthen brand perception. Click here to read about how to use the Social CRM Playbook and how to integrate it for your business.