Good business owners recognize that relationships are at the heart of every transaction. Every sale he or she makes—whether as the buyer or the seller—represents a relationship. When you break them down, those relationships are based on bits of data—the customer’s name, what the customer bought, how the customer paid, how the customer wanted the item delivered, and so on. CRM Software like SugarCRM and others excel at managing, tracking, and reporting on this data. Click here to read about how to make your business ready for CRM.