Today, at Sage Summit in Washington D.C., Sage outlined plans to build a robust Sage brand in support of a return to strong organic growth. During the opening keynote, led by Sage North America CEO, Pascal Houillon, two key initiatives were described.
The first was the launch of a new Sage advertising campaign that includes a national buy of network radio, in addition to print and online placements. Using the theme of “A Sage Business Knows,” the campaign focuses on the benefits that companies gain through their use of Sage solutions. The campaign is focused on building the Sage brand, and not on individual products. An overview of the campaign is attached.
The second was a preview of Sage’s intent to create a clearer naming structure for its solutions, grouping its offerings into families of solutions aimed at key market segments. Many product names will be dropped in favor of the overall Sage identity. The full details of this plan will be provided later this fall, but is expected to be completed by the end of 2012. Here’s a link to some frequently asked questions.