SugarCRM Announces Keynotes, Sponsors and Agenda for SugarCon 2011

SugarCRM CEO Larry Augustin welcomes Paul Greenberg, Doc Searls, Ben Parr, IBM, InsideView and Pardot as headline speakers and sponsors

CUPERTINO, Calif. – March 9 – SugarCRM, the world’s fastest growing customer relationship management (CRM) company, today announced keynote speakers, sponsors and agenda for SugarCon 2011, the open business event of the year, being held April 4-6 at the Palace Hotel in San Francisco. Industry leaders such as IBM, Pardot, Capgemini and Oracle will join SugarCRM in revealing how “The Future of Business is Open.”

The SugarCon agenda is available here:

Registration is filling up fast, so please visit www.sugarcon.comto secure a space.


This year, the keynote presentations at SugarCon will all address aspects of the general conference theme: “The Future of Business is Open.” Luminaries like Paul Greenberg, social CRM expert; Sean Poulley, vice president of Social Business Cloud at IBM; Umberto Miletti, CEO of InsideView; Adam Blitzer, co-founder of Pardot; Doc Searls, author of The ClueTrain Manifesto and the leader of the VRM (Vendor Relationship Management) Project; Ben Parr, co-editor of Mashable and other surprise guests will join Larry Augustin, CEO of SugarCRM, for a series of entertaining and educational keynote sessions.

Breakout Sessions

This year’s breakout sessions span seven tracks – all designed to help businesses automate, optimize and take advantage of the value of open solutions.

The tracks include: CRM Made Simple; Beyond CRM; Open Source, Open Clouds; The SugarExchange; Flexing the Sugar Platform; Going Global, Mobile and Social; and SugarU, a series of must-attend sessions for anyone looking to become SugarCRM power users.

Other highlights of SugarCon include:

  • More than 60 in-depth sessions with industry leaders from the open source, cloud computing, mobile, social media and other business application sectors.
  • Case studies from leading organizations leveraging Sugar to automate and optimize their businesses.
  • Partner Day on Monday, April 4 for SugarCRM commercial partners.
  • Valuable networking opportunities with business and industry luminaries.
  • A fabulous gala event on April 5 at the Palace Hotel with a special Sugar-coated performance by San Francisco’s own Beach Blanket Babylon.

Social CRM and Developer “Conference-Within-A-Conference”

SugarCon’s “Going Global, Mobile and Social” track is actually a social media and social CRM conference within the SugarCon walls. With presentations and discussions from leading social media experts like Laurence Buchanan, Brent Leary, Esteban Kolsky, Chris Carfi and Paul Greenberg, the SugarCon social track will prove an invaluable source of information and inspiration for businesses looking to add social media to their CRM initiatives.

Also, for members of the SugarCRM and open development community at large, an “Un-conference” will occur inside SugarCon – a free-form platform for developers to gather and share ideas and network. The developer “Un-conference” will also offer attendees sneak peeks into some of the more innovative projects under development by the SugarCRM engineering team.


SugarCRM would like to thank our many sponsors for SugarCon 2011, including IBM, InsideView, Pardot, Hubspot, Omni Technology Solutions, Levementum, Plus Consulting, Epicom, Talend, Team Knowledge, ClickTools, Colosa, Contivio, GoodData, Echosign, KnowMe, Net-Results, ProcessMaker, Qontext, Sococo, SierraCRM and Zend.

For those interested in sponsoring SugarCon 2011, visit:

About SugarCRM

SugarCRM makes CRM Simple. As the world’s fastest growing customer relationship management (CRM) company, SugarCRM applications have been downloaded more than seven million times and currently serve over 700,000 end users in 80 languages. Over 7,000 customers have chosen SugarCRM’s On-Site and Cloud Computing services over proprietary alternatives. SugarCRM has been recognized for its customer success and product innovation by CRM MagazineInfoWorldCustomer Interaction Solutionsand Intelligent Enterprise.