Driving Growth With Marketing Automation

Driving Growth With Marketing Automation

Advancements in marketing automation have created a striking opportunity for marketing teams to be the lifeline for their clients. The roles for marketing teams have evolved into supporting a multitude of responsibilities including customer and prospect engagement, relationship management, data analysis and technical expertise. To manage these responsibilities, marketing teams need to take advantage of today’s marketing automation technology.

Lead scoring

In our most recent Marketing Automation Bootcamp we tackled the Growth Marketing concept by highlighting ways to build your brand, drive demand, and expand customer relationships. Check out our replay below and discover:

  • What is Marketing Automation?
  • The Customer Journey/Experience explained
  • Marketing (Automation) Strategies for Growth