Marketing Automation Stats

Recently we added Act-On and Salesfusion pages (two marketing automation platforms FayeBSG partners with.) While undertaking this exercise I did a bit of research on some current trends and analysis into the marketing automation industry, and found some really interesting figures. I wanted to share some of them with you here. The most interesting take away I had is this: “Only 38% of Marketers Can Separate Prospects From Existing Customers.” (source Ad Week)

Marketing Automation Stats: Industry Growth (Source: Capterra)

There are 211 different marketing automation solutions on the market today. (Source: Capterra)

The top consideration factors when evaluating marketing automation software are 1. Price, 2. Product integration (CRM, social, mobile, etc.), and 3. Ease of use. (Source: PepperGlobal)

Revenue in the marketing automation industry is predicted to grow by 60% in 2014. That’s up from 50% annual growth in 2012 and 2013. (Source: Customer Experience Matrix)


Monthly Google searches for the term “marketing automation” have grown by 22% in the past year, from 3600 in February 2013 to 4400 in January 2014. (Source: Google Keyword Planner)

The 5 industries with the highest marketing automation adoption rates are 1. Software & Internet, 2. Telecommunications, 3. Computer & Electronics, 4. Health & Pharma, and 5. Business Services. (Source: Mintigo)

Of companies that use cloud-based marketing automation tools, 50% of them use multiple marketing automation systems. (Source: VentureBeat)

Only 8% of organizations in a recent survey were using marketing automation to nurture their existing customers. (Source: SiriusDecisions)

63% of companies that are outgrowing their competitors use marketing automation software. (Source: Position2)

The numbers are pretty shocking to say the least. You might be asking a few questions: How much do these programs cost? Where can I see a demo? Do they integrate with SugarCRM? If you’re asking these same questions, or any others, we’re here to help. Contact us today to learn more about the marketing automation platforms that are not only FayeBSG partners, but also used in our daily practice.