Natural Balance Pet Foods® recently decided to evaluate and implement a CRM system that could be customized to suit their specific requirements, help business communication, and to streamline business processes and keep customers happy.
After evaluating numerous CRM solutions, Natural Balance® chose SugarCRM based on key solution requirements, including sales mobility for remote access to customer information, strong sales process management capabilities and tracking.
SugarCRM not only met the requirements, but also offered ease of implementation and affordability when integrating the platform with other Natural Balance® applications like ERP and Marketing.
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Strong integration between different aspects of an organization can reduce errors, increase productiveness, and allow management system to generate more timely and accurate information for management. It’s incredibly important.
SugarCRM integrates with a variety of other applications including marketing applications, payment systems and accounting software. These type of integration will further enhance usability for not only Natural Balance®, but other companies looking to streamline their processes.
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