SugarCRM Marketing Automation

Wouldn’t you like to have the ability to automatically manage the targeting, timing, and content of your marketing messages in response to your potential clients?

Marketing automation is a tool for driving revenue and increasing your efficiency. Automation software such as SugarCRM Marketing Automation integrated with existing sales force automation systems, enables marketing to combine with sales throughout the lead management process.

In order to understanding customers and develop a strategic marketing plan, marketing automation systems are designed to development and analyze marketing campaigns and customers, manage marketing campaigns, and allow for the customer data organization and storage.

A good marketing automation systems should provide information across the entire marketing process, including:

  • Demand Generation
  • Lead Management
  • Lead Scoring
  • Lead Nurturing
  • Lead Generation
  • Campaign Analysis
  • Lead Qualification
  • Sales Effectiveness
Read more about SugarCRM’s Marketing Automation:

SugarCRM enables you to close the gab between marketing and sales through:

Automation functions inclue:

  • Create and execute campaigns across marketing channels
  • Capture leads directly into the CRM system
  • Measure return on investment of campaigns

SugarCRM Marketing Automation

Marketing Automation: Multi-Channel Campaigns

SugarCRM Multi-Channel Campaigns centralizes the development, execution and monitoring of campaigns across multiple channels (i.e., tradeshows, email, direct mail, or phone campaigns). With Sugar campaign management, companies achieve better visibility into the effectiveness of marketing expenditures.Extend campaign management to other channels, such as SMS campaigns, with extensions from SugarExchange.

  • Provide detailed views into campaign effectiveness across marketing and sales stages
  • Define campaign routing and approvals to ensure buy-in across the organization
  • Benchmark campaigns to understand which ones produce the most revenue
  • Track delivery, open, and click-through percentages of email campaigns
  • Include opt-in and opt-out links to email campaigns
  • Track campaign ROI by linking opportunities to specific campaigns

Marketing Automation: Campaign Wizard

  • Simplifies campaign design, execution and tracking
  • Ensures proper testing, suppression, and list management
  • Offers real-time activity and ROI reports

Marketing Automation: Email Marketing

  • Ensure campaigns are brand consistent and coordinated across customer channels
  • Monitor campaign execution to ensure offers reach the targeted audience
  • Track and assign opportunities to campaign leads
  • Control opt-in and opt-out lists

Marketing Automation: Web-to-Lead Forms

  • Automate lead import from the Web into SugarCRM
  • Reduce the need for technical resources to create web forms
  • Presents all fields and values from the Leads module
  • Offers design flexibility and decreases IT time spent in marketing support

Marketing Automation: Lead Management

  • Segment leads based on the attributes that drive your business
  • Automatically capture and assign leads across multiple channels
  • Convert leads to opportunities and ensure appropriate follow-up

Marketing Automation: Marketing Analytics

  • Understand the ROI of marketing programs
  • Relate opportunities to specific campaigns
  • Track which channel is most/least profitable
  • Replicate successful campaigns in a few simple steps