Sage Re-branding 2012 – How the New Names Impact You and Your Business

The year 2011 marked the thirtieth year that Sage has been providing market-leading business management software and services to small and midsized businesses.  Sage will be extending their commitment to provide superior products and support  in 2012 with enhanced products, new services, and productivity-enhancing features such as Sage Advisor that help you make the most of your software investment. One of the most visible elements of 2012 is the introduction of new names for many of their products. The purpose of the re-branding is to make it clear which Sage products are the most appropriate to complement the Sage solutions you are using today, and which may be available to support your business as it grows.

So this year we will see MAS 90 launched as Sage 100 Standard ERP and MAS 200 launched as Sage 100 Advanced ERP.

In simplest terms, the Sage strategy is to move from a house of product names cobranded with Sage to a strong branded house, emphasizing Sage. Sage is moving away from a model like Adobe Systems, where individual products such as Adobe Photoshop are emphasized for different markets and needs, toward a model like Cisco, where the focus is on how the Cisco portfolio can help meet its customers’ network needs.

Sage 100 is the Sage family of business management software and services for midsized businesses, organizations, and practices with a focus on North America. It supports configuration options to best match your needs and delivers a low total cost of ownership. Sage 100 includes ERP, Fixed Assets, HRMS, and specialty solutions for construction and nonprofit organizations, plus integration with Sage CRM solutions. Sage 100 solutions are sold and supported through local business partners, are backed by Sage Business Care, and will be implementing Sage Advisor technology to ensure you get the most from your investment. Sage 100 grows as your business grows by providing versions to support the business growth cycle.

The new versions of the Sage ERP MAS lines will be launched with new features to help make your business life easier and with new names that help to simplify how the Sage portfolio of ERP systems is presented. The new product line names will be Sage 100 ERP, Sage 300 ERP, and Sage 500 ERP, representing the current Sage ERP MAS 90 and Sage ERP MAS 200, Sage ERP Accpac, and Sage ERP MAS 500 lines.

These changes are set to be introduced in early 2012 as the launches for the new version approach. You can expect to begin to see these new product names used in Sage communications early in 2012 as the launches for new versions approach.

The Sage websites will begin using these names beginning in May, and you’ll see them used throughout the Sage Summit conference being held in Nashville in August 2012.

Here are the naming details for the 2012 launches:

  • Sage ERP MAS 90 will launch as Sage 100 Standard ERP
Sage ERP MAS 200 will launch as Sage 100 Advanced ERP
  • Sage ERP Accpac 100 will launch as Sage 300 Standard ERP
Sage ERP Accpac 200 will launch as Sage 300 Advanced ERP
Sage ERP Accpac 300 will launch as Sage 300 Premium ERP
  • Sage ERP MAS 500 will launch as Sage 500 ERP

All of the Sage ERP lines are driven by long-term development roadmaps to ensure Sage continues to deliver leading solutions to help make your business life easier. Rest assured that these products, newly named to make clear the Sage portfolio of solutions available to you, will deliver the same great capabilities, support, and backup you have known and value from Sage.

For more information visit the FAQ page